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Open Innovation Myth #7 - You should manage Open Innovation separately

Tue, 08/10/2010 - 12:27 -- Anonymous (not verified)

Open Innovation is different, we should keep it separate.  We don’t want Open Innovation to interfere with the real priorities.  We need to have a different structure.

Heard this before?

As I said in a previous article, no customer every buys a product based on the source of the technology that went into it.  “New, improved, developed internally……”  You just don’t hear it.  So if the customer doesn’t care, why should you?

How Open should you be with Open Innovation?

Tue, 07/27/2010 - 14:23 -- admin

Classical “Not Invented Here (NIH)” approaches are usually associated with a secretive and highly protective approach to business. Such companies are keenly aware of the risk of disclosure, the danger of handing even the most minor advantage to competitors and the personal career risk of doing something wrong. The default position is usually legally-driven, involving heavy non-disclosure agreements (NDA), concern about only reviewing non-confidential information, invalidating Intellectual Property and not letting junior people loose.

Open Innovation Myth #1 – It Takes Longer

Tue, 06/29/2010 - 15:14 -- admin

There appears to be a belief in some companies that it takes too long to set up the necessary infrastructure and links for open innovation.  "By the time we’ve set up the OI project, we could have finished the project internally'. The first time you do anything you haven’t done before it takes longer.  If you took that attitude consistently you would do everything the way you’ve always done it.

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