This is the first of two articles on setting targets for creativity. The topic of part 1 is why targets should be set; part 2 deals with how to set them.
Recently on the blog
I like sporting analogies for business, especially football (soccer). Football is known as the beautiful game, not just because it is often spectacular to watch, but for its glorious unpredictability. Who have could have foreseen that Leic
As Oscar Wilde said, “We are all in the gutter; but some of us are looking at the stars”. To me this phrase says a lot about ambition. It starts with a vision, a dream, an inspiring view of where we want to be in the future. Of course the bit about being in the gutter is a bit dramatic; suffice to say that many companies are in si
I called my mobile phone provider last week with a couple of small issues. The enthusiastic young man on the other end of the phone asked me some basic questions to establish my identity.
“What’s your full name?”
I’ve been neglecting my blog lately, as a result of some intensive consultancy projects and some personal time. Now that I’m back, refreshed and raring to go, the first thing that struck me was the analogy to innovation itself. It’s easy for companies to be distracted and take the eye off innovation. In many cases, it does indeed