A lot has been written about Intellectual Property (IP) and Open Innovation. It’s not surprising, because it’s one of the thorniest problems facing collaborators. In a recent blog I talked about the importance of having a flexible approach to IP policy, ensuring that you can deliver the deal that is most appropriate to the partner and opportunity under consideration. Now I’ll turn attention to a more difficult challenge – how do you protect Open Innovation collaborations where keeping the IP secret is the best way forward?
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We all know the regular diary entries. Write monthly report. Produce monthly numbers. Set annual objectives. Plan summer holiday. Watch favourite TV program. These tasks come around with regularity and frequency and become part of our routine.
A lot has been written about Intellectual Property (IP) and Open Innovation (OI). It’s not surprising, because it’s often one of the thorniest problems facing collaborators. Recent research from the IACCM (International Association for Contract and Commercial Management) shows that IP is the fourth most commonly negotiated term in contracts; yet it doesn’t reach the top ten of terms leading to disputes. So why the focus on IP?
There seems to have been a lot of discussion around the innovation blogs recently about who is allowed to innovate; tapping into the creativity of everybody; allowing people to run with their ideas; and making sure that idea selection doesn’t just happen at the top of the business. The implication is that the originators of the idea should “own” the idea and be the right people to champion them.
Following the provocative article written by BrainJuicer's Chief Juicer, John Kearon, "The Death of Innovation?", John interviews Kevin McFarthing of Innovation Fixer to explore the challenges big companies face in the delivery of new categories and disruptive innovation.
Click here to go to the recording.