In the film, “What Women Want”, Mel Gibson’s character has the ability to read women’s minds and understand what they’re thinking. In the real world, we often need to second-guess what our existing or potential partners want. This is the case for Open Innovation (OI), when smaller companies with something to offer try to understand just exactly what large companies need, and whether there would be complementarity between the two.
Recently on the blog
The early stages of innovation are inevitably quite uncertain and poorly defined. The Front End process gradually clears the fog, you’ve done your research experiments and confirmed that you have both technical and market feasibility. There comes a point when the development target is clarified, and this is where the Trinity of product development takes over.
The members of this special group are:
Hamlet’s line “To be or not to be…” is one of Shakespeare’s most famous. And he did write quite a few good ones. Hamlet’s concern is a choice between living a troubled life; and embracing death. OK, it’s a fairly deep analogy when it comes to innovation, but the choice of embracing or avoiding innovation choices can lead to corporate death – think Kodak.
Recently I was reminded of the famous scene in the film, Spartacus, where all the slaves shout “I’m Spartacus”. The prompt was another statement that innovation is everybody’s job. It’s fairly common, for example a thread on the Beyond Innovation group page on LinkedIn, running a poll on the subject “Innovation is Ev