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Recently on the blog

Pipeline Conference June 6th 2014

Tue, 05/20/2014 - 14:47 -- KevinMcFarthing

I’m a big fan of the annual Pipeline Conference.  This year it’s on June 6th, and as usual has a great mix of keynote speakers and online resources.  The event is online, with registered participants having access to presentations and resources for 12 months afterwards.  Not only do you not have to travel, registration is also free.

This year’s speakers include:

Changing the Innovation Game at Shell

Mon, 04/28/2014 - 17:29 -- KevinMcFarthing

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

Shell is Open for Innovation

Tue, 04/08/2014 - 16:09 -- KevinMcFarthing

The stereotype image of a large company is one of distance, secrecy and lack of speed. Yet Shell is actively trying to change this view. This mega company with a turnover of $451bn recently invited a small group of bloggers to visit Shell Technology Centre Amsterdam (STCA) to tell them about their innovation plans. My invitation arrived out of the blue so, not being sure what I’d done to deserve it, I accepted with a growing sense of curiosity.

Why Failure Is Important For Big Innovation

Tue, 03/04/2014 - 10:05 -- KevinMcFarthing

I read a fascinating article last week about Google X, the X representing 10; making problems 10 times better in a timeframe of 10 years.  This part of the company is challenged to produce “moonshots”.  At Google, a moonshot has three criteria.  First, it can potentially solve a really big problem for the world.  Second, it has to have radical, almost science fiction-like technology.  Finally, it has to show progress, giving it a glimmer of hope that it could actually be possible.



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